Generally, reading The Challenger Sale offers value for sellers wanting to gain an edge in their game. But like all sales books, this book captures a time and place. The second a book is published, some of its recommended methods and strategies fall out of favor due to market dynamics.

However, sellers wishing to perform consistently in the TOP 10 are constantly studying…something. Even if a book is skimmed to extract a couple of nuggets, there’s value in the time spent.

So the point is, keep studying…never stop learning about how to be a better professional.

One of the highlights of The Challenger Sale is its description of different seller profiles. By studying each, you might gain insight how you want to expand your skills and behaviors. Here are those profiles for you to review:
1. The Relationship Builder: Good with building rapport, believes in the classic style of consultative selling
2. The Reactive Problem Solver: Responsible, reliable, and detail-oriented salesperson who will go the distance to solve problems
3. The Hard Worker: The Hollywood-styled salesperson with a never-say-die attitude who is also invested in personal development
4. The Lone Wolf: Highly instinctive, no-holds-barred kind of salesperson who is hard to manage but delivers desired results
5. the Challenger: Someone who does their homework, understands their prospects’ problems, and doesn’t hesitate to push the customers if need be