Selling can be a solitary job filled with pressure, stress, and rejection. For many, that feeling gets overwhelming and is a cause for why people leave the profession. It’s a job that can feel too dang tough.

This is why you must continually set goals that transcend the sole pursuit of commissions; you need to invest in growing your skills and traits.

And it’s also why you need to view the big picture and focus on the process! Yes, you go through a lot as a seller, but what would the world look like without you? How would your customers receive the value your company’s offering provides them?

In It’s A Wonderful Life, George Bailey gets a chance to see a world without his presence, and the revelation is magical. Imagine what your world would look like without you in it, and maybe you’ll feel better about why you fight the good fight.

The movie’s director and co-writer, Frank Capra, was an Italian-American film director, producer, and screenwriter who became the creative force behind some of the major award-winning films of the 1930s and 1940s. Born in Italy and raised in Los Angeles from age five, his rags-to-riches story has prompted historians to consider him the "American Dream personified."

What a gift Frank gave to us sellers – and humans – for many holidays to come!