Master urgency without reacting

The TOP 10% know that urgency is as much about anticipation as it is about response time.

You got the reaction thing down; you don’t let one second lapse before replying to your customers. But is that always the right way to roll?

And what about proactive urgency?

Urgency is knowing what to prioritize and what to deal with later… because you can’t be expected to immediately touch everything that floats by.

Ultimately, urgency is about making stuff happen. And that requires strategic thinking and planning.

Today’s DO is a don’t…DON’T wait or hope your prospects respond or act. Create a reason for them to act.

Review each of your open opps today and create ONE incentive you will present that might cause motion.

How can you sweeten the deal and make them pay more attention to you and your offering?

What about the prospects sitting at the top of your funnel, how can you create reasons for each to move to the next stage? What value can you present that will be reciprocated with a reaction?

Derrick Rose is a highly talented pro basketball player who has achieved incredible success through urgency.

Derrick’s definition of urgency in this two-minute clip certainly matters, but ultimately, your urgency is about the decisions you make that prioritize your path to your goals.