How John McEnroe can help you sell

John McEnroe – known as one of the best to wield a tennis racket – celebrated his 67th birthday yesterday.

So why is "Mac" important to you, sales athlete?

John’s accomplishments were plentiful, but none more impressive than his winning as many singles titles as he did doubles: 77. Mac’s unrivaled ability to win championships with – and without – a partner represents unparalleled mastery.

Although known for his irascible on-court behavior, today, celebrate John’s winning, not his whining.

What’s your version of Mac’s skill dexterity?

Can you charm your customers with your gift of the gab, and also listen for long stretches without interrupting?

Can you recite your value prop front-to-back verbatim, and also customize it on the fly for each prospect?

Today, analyze your skill set and push yourself to execute strongly and broadly, like Mac.

Watch this 4-minute clip capturing Mac’s prowess, and you’ll see all that made him great.

While acknowledging his broad range of athletic gifts, also consider how much time he spent practicing his craft.

All great athletes – and sellers – admit they found it in the dirt. They practiced, got coaching, practiced more, and hyper-analyzed each performance.

To improve and grow, you must appraise what you say and do in front of your customers.