Selling your besties on the ski lift

A month ago, you said to a KDM, "Hey, our families should go skiing together sometime…."! …the buyer said, "Great!" So now you’re wondering about the rules for pitching a buyer on a ski lift. (The timing could not be better because you have a gorgantuan deal in front of your BFF Buyer.)

There’s a syndrome that describes getting SO close to your buyers that leads you to back off and stop selling. It’s called the I’m So Close to My BFFB I’m Backing Off syndrome.

Fight it.

Your friends on the other side of the desk are buyers first.

Follow these best practices to help you with your social selling efforts:

1. Prep your BFFBs for designated business discussions: "Later this afternoon, can we talk shop for a bit right after we get off the slopes?"

2. Don’t waste social situations: "Hey, let’s talk some biz before tip-off…then we can yell at the refs."

3. Don’t oversell. Social selling is perfect for pure honesty and directness.

This Napoleon Dynamite Short features slimy Uncle Rico and his slick selling techniques…but at the same time, doesn’t everyone want the GWP he’s offering for his "crapware?"

Be glad your biggest challenge is figuring out how to tell your BFF Buyer that there are always strings attached!