Ask for an intro, then act fast!

Speed of execution is everything when going for the “Can you introduce me to Susie?” approach.

Buyers are always in motion, and you’re rarely on top of their list.

BUT…asking for intros is still better than cold-calling and emailing.

Referral solicitation works best when you:

1. Make it a regular habit.

2. Make it super easy for your buyers to act.

3. Return the favor.

Commit to this referral prospecting protocol:

1. At the end of EVERY pitch meeting, ask your buyer who they can introduce you to inside their org. (1a: ask who they can intro you to outside of their org.)

2. Have your intro email they can forward to their "friend" cued up, and send it right after the meeting. (Skip the silliness about, "Do you want me to write the note for you?" …just do it.)

3. Ask them how you can return the favor.

4. Nudge your buyer a couple of times over the next few days if action stalls.

THIS is the guy you want to broker introductions for you if you’re struggling with the referral thing…

BL…JUST ASK! What’s the worst that could happen?