Who reads email anymore?

What’s that? …you suspect your prospecting emails aren’t getting opened?

…and your notes to clients are only getting skimmed??

(Remember the "insanity thing"? …doing the same thing over and over again…!)

If, when you’re crafting an email, you get to sentence #3…STOP. You’re doing it wrong. Force yourself to do it in two sentences.

Present value. Present a clear call to action. Be creative, if you can.

And DO NOT get discouraged.

No matter how creative, funny, or wild your subject line is, generally speaking, your E’s aren’t getting opened and read.

Start there.

Sooooo…

Today, use the #1 email best practice: two sentences max featuring value and a call to action.

It applies to internal emails, too.

And it goes without saying – but needs to be said – when you’re pulled into an email conversation, pull back out and write to the buyer that you’re dialing their number for a quick chat.

This 2-minute promotional video by Workfront features some LOL scenes that will spark your creativity when approaching your E’s.

When you’re done with your guffaws, head back to your inbox and see how short and direct you can reply to the five notes that just came in.