3/13/2024-Email Best Practices

If you’re not writing, "Let’s get on a call to chat this out," at least ten times a day, you’re just falling back into default email reaction mode and getting what you deserve.

What’s that? You suspect your emails to prospects aren’t getting opened? …and your notes to clients are only getting skimmed??

(Alright, enough tomfoolery. You need help, not scorn.)

For one, remember the "insanity" thing…doing the same thing over and over and over….etc.

Email is not going away, so instead of being frustrated, consider getting a prospect’s attention as a puzzle you must solve for each individual.

No matter how creative, funny, or wild your subject line is, generally speaking, your e-notes won’t be read. (As a prospecting tool, the only emails that might work feature "John Smith sent me…" in the header.)

Today, use the #1 email best practice: two sentences…or less.

This applies whether your emails are cold (prospects) or warm (clients).

It applies to internal emails, too.

When you find you’ve been suckered into an email conversation, pull back an suggest you get on the phone (or Zoom).

When considering your email communication strategy, there are three business email audiences: prospects, clients, and internal teammates.

The good news is the top email best practices work for all three audiences:

1. Shorter is better. And even then, more shorter is best. (Yes… "more shorter.")

2. Re-read ’em THREE TIMES before sending. (See #1.) Have you made your intent and action request clear?

3. After a few back-and-forths, suggest you jump on the phone.

Sure, there are other important BPs, but most sellers are challenged to master the points above. (That’s alright; you’re busy and stressed.)

If you’re not writing, "Let’s get on a call to chat this out," at least ten times a day, you’re just falling back into default email reaction mode and getting what you deserve.

Sure, you may only get 2 out of 10 phone calls out of this strategy, but that’s 100% more calls than if you don’t ask for a call.

Stop writing long emails. And MOST DEFINITELY, stop trying to sell over email.

This 2-minute promotional video by the company Workfront offers some LOL scenes that all proud emailers can relate to.

When you’re done with your guffaws, head back to your inbox and see how short – and direct – you can reply to the five notes that just came in.

https://www.youtube.com/watch?v=HTgYHHKs0Zw&t=82s