Skill + Do
If you’re not writing, "Let’s get on a call to chat this out," at least ten times a day, you’re just falling back into default email reaction mode and getting what you deserve.
When considering your email communication strategy, there are three business email audiences: prospects, clients, and internal teammates.
The good news is the top email best practices work for all three audiences:
1. Shorter is better. And even then, more shorter is best. (Yes… "more shorter.")
2. Re-read ’em THREE TIMES before sending. (See #1.) Have you made your intent and action request clear?
3. After a few back-and-forths, suggest you jump on the phone.
Sure, there are other important BPs, but most sellers are challenged to master the points above. (That’s alright; you’re busy and stressed.)
If you’re not writing, "Let’s get on a call to chat this out," at least ten times a day, you’re just falling back into default email reaction mode and getting what you deserve.
Sure, you may only get 2 out of 10 phone calls out of this strategy, but that’s 100% more calls than if you don’t ask for a call.
Stop writing long emails. And MOST DEFINITELY, stop trying to sell over email.
"20 or 30 exclamation points can go a long way to making the tone of your email excited and cheerful." Sarah Cooper
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