When considering your email communication strategy, there are three business email audiences: prospects, clients, and internal teammates.

The good news is the top email best practices work for all three audiences:

1. Shorter is better. And even then, more shorter is best. (Yes… "more shorter.")

2. Re-read ’em THREE TIMES before sending. (See #1.) Have you made your intent and action request clear?

3. After a few back-and-forths, suggest you jump on the phone.

Sure, there are other important BPs, but most sellers are challenged to master the points above. (That’s alright; you’re busy and stressed.)

If you’re not writing, "Let’s get on a call to chat this out," at least ten times a day, you’re just falling back into default email reaction mode and getting what you deserve.

Sure, you may only get 2 out of 10 phone calls out of this strategy, but that’s 100% more calls than if you don’t ask for a call.

Stop writing long emails. And MOST DEFINITELY, stop trying to sell over email.