Skill + Do
If you’re not writing, "Let’s get on a call to chat this out," at least ten times a day, you’re just falling back into default email reaction mode and getting what you deserve.
When considering your email communication strategy, there are three business email audiences: prospects, clients, and internal teammates.
The good news is the top email best practices work for all three audiences:
1. Shorter is better. And even then, more shorter is best. (Yes… "more shorter.")
2. Re-read ’em THREE TIMES before sending. (See #1.) Have you made your intent and action request clear?
3. After a few back-and-forths, suggest you jump on the phone.
Sure, there are other important BPs, but most sellers are challenged to master the points above. (That’s alright; you’re busy and stressed.)
If you’re not writing, "Let’s get on a call to chat this out," at least ten times a day, you’re just falling back into default email reaction mode and getting what you deserve.
Sure, you may only get 2 out of 10 phone calls out of this strategy, but that’s 100% more calls than if you don’t ask for a call.
Stop writing long emails. And MOST DEFINITELY, stop trying to sell over email.
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Tomorrow - May 24 - 25
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Make a new friend and get inspired
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Today - May 23
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Friday is PRACTICE day!
Stick a fork in the old way of practicing skills: sitting on a chair on a stage role-playing in front of your peers. There’s a better way that involves you and your BFF at work.
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May 22
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What "Closed-Lost" can do for you
A healthy balance of fear of failure and desire to succeed are important for all who strive to be in the TOP 10%. Don’t be afraid to lose; just fight harder next time.
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May 21
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99 SELLING days 'til Q4
You can not be too prepared for Q4 selling…closing business always takes longer than you think it should. For revenue to land during the last quarter, start plotting your strategy and steps now.
"20 or 30 exclamation points can go a long way to making the tone of your email excited and cheerful." Sarah Cooper
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