Skill + Do
If you’re not writing, "Let’s get on a call to chat this out," at least ten times a day, you’re just falling back into default email reaction mode and getting what you deserve.
When considering your email communication strategy, there are three business email audiences: prospects, clients, and internal teammates.
The good news is the top email best practices work for all three audiences:
1. Shorter is better. And even then, more shorter is best. (Yes… "more shorter.")
2. Re-read ’em THREE TIMES before sending. (See #1.) Have you made your intent and action request clear?
3. After a few back-and-forths, suggest you jump on the phone.
Sure, there are other important BPs, but most sellers are challenged to master the points above. (That’s alright; you’re busy and stressed.)
If you’re not writing, "Let’s get on a call to chat this out," at least ten times a day, you’re just falling back into default email reaction mode and getting what you deserve.
Sure, you may only get 2 out of 10 phone calls out of this strategy, but that’s 100% more calls than if you don’t ask for a call.
Stop writing long emails. And MOST DEFINITELY, stop trying to sell over email.
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Monday - April 21
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"I can't WAIT to prospect today."
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Today - April 19 - 20
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Read More
Do something pointless
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April 18
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"Sign me up for a strategic initiative."
Read MoreWorking on strategic initiatives will make you a better seller. What you learn and how you see a part of your business will reward you down the line for the challenges you face on the street.
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April 17
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Where do you index on motivation?
Read MoreEven the most motivated salespeople will face challenges and setbacks. The key is to develop resilience and find ways to stay motivated, especially during tough times.
"20 or 30 exclamation points can go a long way to making the tone of your email excited and cheerful." Sarah Cooper
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