3/13/2025-Who reads email anymore?

If you’re not writing, "Let’s get on a call to chat this out," at least ten times a day, you’re just falling back into default email reaction mode and getting what you deserve.

What’s that? …you suspect your prospecting emails aren’t getting opened?

…and your notes to clients are only getting skimmed??

(…enough tomfoolery. You need help, not scorn.)

Remember the "insanity thing"? …doing the same thing over and over again….etc. Instead of being frustrated, consider getting attention through email as a puzzle you must solve for each individual.

Present value. Keep ’em short. Be creative. Present a clear call to action. And DO NOT get discouraged.

No matter how creative, funny, or wild your subject line is, generally speaking, your e-notes won’t be read.

Starting there and work up.

Today, use the #1 email best practice: two sentences max featuring value and a call to action.

It applies to internal emails, too.

And…when you realize you’re in an email conversation, pull back and tell the other party you’re dialing their number!

When considering your email communication strategy, there are three business email audiences: prospects, clients, and internal teammates.

The good news is the top email best practices work for all three audiences:

1. Shorter is better. And even then, more shorter is best. (Yes… "more shorter.")

2. Re-read ’em THREE TIMES before sending. (See #1.) Have you made your intent and action request clear?

3. After a few back-and-forths, suggest you jump on the phone.

Sure, there are other important BPs, but most sellers are challenged to master the points above. (That’s alright; you’re busy and stressed.)

If you’re not writing, "Let’s get on a call to chat this out," at least ten times a day, you’re just falling back into default email reaction mode and getting what you deserve.

Sure, you may only get 2 out of 10 phone calls out of this strategy, but that’s 100% more calls than if you don’t ask for a call.

Stop writing long emails. And MOST DEFINITELY, stop trying to sell over email.

This 2-minute promotional video by Workfront offers some LOL scenes that will stimulate your creativity in approaching your Es.

When you’re done with your guffaws, head back to your inbox and see how short and direct you can reply to the five notes that just came in.

https://www.youtube.com/watch?v=HTgYHHKs0Zw&t=82s