Buyers do not expect you to know every single detail about your product, but they also don’t expect to be buffaloed. MSU (Making Sht Up is never an acceptable approach in the high-stakes selling game.)

Positioning yourself as a true product expert relies partly on presentation confidence and a lot on genuine product knowledge.

Buyers won’t freak if you say, "Ya know, I wish I could answer that, but I’ve only been on board a few months and never been asked that before." That’s a legitimate approach. As is this line as a follow-up: "…I need to find out the answer to that for both* of us."

Honesty and humility go a long way to earning the buyer’s trust.