You work hard to cultivate interest amongst all your prospects and strategically move them through the funnel, so keeping your intensity through the proposal phase makes sense. After all, you’re at the one-foot line, ready to take the ball across the goal.

And while proposals don’t close business, they can and DO help…but only if constructed with care and scrutiny.

The one thing you must commit to is time. You can’t rush proposal creation.

Whenever you pick it up and review it, you will find ways to improve it. The only way you know it’s ready for prime time is when you’re sick of reviewing and editing it.

Is the design sharp and enticing?

Is it easy to comprehend your points and summaries?

Is the proposal brief and clear?

If "YES" answers these questions, you have a fighting chance of delivering something that will get read….and considered.