An A+ proposal approach

With due respect to Sir Richard, focus on making your proposals brief, clear, and clean. Don’t get distracted by his plea to make them fun.

Ask yourself before sending out your proposals, "Would I take the time to review and engage with this?" Assume they won’t read past page two.

Buyers don’t have time – nor do they care – about 90% of what you’re stuffing into your proposals.

Present your value right away and make it easy for the buyer to understand. All the other stuff your enablement team created should go in a bustling appendix.

For your next proposal, apply the following checklist to ensure you’ve created the best possible product:

1. Brevity: After completing v1, cut the proposal by 50%. (Words, and pages.)

2. Verbal review: Read it aloud – word for word – as if you were presenting it to the buyer in person.

3. Peer review. Enlist your BFF seller friend to review the proposal. (You’ll be blind after about five or six reviews.) Of course, get your manager involved in the big proposals.

What if your proposals were as tight as Tom Brady’s spirals in this YT Short?

Tom didn’t just wake up being able to do what you see in this clip (awesome!!!)…he worked at it.

Same with your proposals…work at ’em. Make it easy for the buyer to buy you.