Needle-moving account planning for Q2

Strategic account planning doesn’t have to be intimidating or hard.

Start by isolating the issue: if growing Acme by 20% in Q2 is a goal, simply write down your plan to achieve it.

Most sellers struggle to make progress on their plans because they don’t know if they’re doing it right. That’s nonsense. Getting your goals and plans down on (electronic) paper is doing it right!

Tonight, and every night this week, work on your strategic account plan for Q2 after work. You can follow any framework that works for you, or use the MySalesDay 4P system.

1. People: Who do you need to book meetings with in Q2?

2. Product: What are the key objections per target account? Be specific.

3. Positioning: What is your custom value proposition per target account?

4. Pipeline: Where do you stand for each target account? This is the fun part: getting the truth from your buyers.

One week ago, a MySalesDay podcast was released featuring Jeff Zito and Michael Hess discussing account planning…just in time for you to get a start on your Q2.

If you feel the need to accelerate your planning skills and/or grow your strategic selling muscle, then this is a must listen show. Even if you have already begun working on your Q2 plan… the show is a must, as it’ll propel your efforts and supercharge your thinking.