Your sales fears are real, but they can be overcome. (MOST fears can be overcome.)

You’ll avoid situations that trigger deep-rooted fears and anxieties, and, of course, avoidance is generally not a good strategy for sellers.

If today’s "DO" helps you marginally, consider talking to others on your team about how they deal with intimidating selling situations. First, visit some of your trusted seller friends and ask how they deal with what you’re experiencing. Also, consider meeting with your manager and getting her/his counsel. More often than not, you’ll get fresh perspectives that help you break through the seal.

Most selling anxieties include a personality issue. And while your friends and manager can help coach you on approaching a certain personality type – or individual – sometimes you just have to strip it down to the easiest solution: force yourself to continue interacting with that individual and pushing to connect with them on a human level.