Skill + Do
Habitually setting goals is one of the drivers that help sellers excel, but it’s only half the formula. You must also create and apply a disciplined measurement protocol to gauge your progress.
Besides the revenue goal that sits on your head for the quarter, focus your goal setting on specific accounts and skill development. (How will you drive more revenue using the same level of skills?)
Let’s say you want to "grow ACME Inc by 50% YOY for this quarter," and you know it will take a stronger ability to overcome objections from ACME buyers. Then, you’ll need to record specific goals that will require constant monitoring.
Measuring revenue goals is simple: you either hit the number or you don’t. It’s trickier when grading your skill growth. Achievement measurement criteria for a skill dev goal like the above might look like this:
1. Create a list of anticipated objections ACME will have for my proposal.
2. Role-play the conversation dealing with the objection with teammates.
3. Observe and gauge the reaction from ACME client by their willingness to collaborate regarding the objection/challenge.
4. Use specific qualifying questions with ACME KDMs to understand how proposed solutions moved them past their objections.
If you actually do the work listed by those four criteria, you’ll be on your way toward learning how your efforts correlate with results and skill growth.
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Tomorrow - December 6
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Open your eyes on "Closed-Losts"
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Today - December 5
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SAVE your end-of-year commish
Playing for extra cash every 90 days is a golden opportunity to create freedom both today and tomorrow. Tithe at least ten percent of each commission check.
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December 4
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Time mgmt: slow down December
Regular and consistent focus on priorities and decision-making removes the sting of disappointment you might feel when appraising your time management skills.
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December 3
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Your REALLY fun holiday party (??)
Where else are ya gonna wear your bad holiday sweater that Aunt Alice bought you last year? Proudly wear it at your office holiday party in her honor…make Alice’s year!
“I’m on top of the world looking down on creation…" Karen Carpenter
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