4/15/2025-Steering your peers in presos

Even though your big group pitch meetings are, in fact, pitches…they can’t feel like they are. Help your teammates with how they will present when it’s their turn…approach is everything.

Did you recently go to a concert and walk away saying, "…wow…that band was tight?"

You were witnessing orchestration and professionalism. And a healthy dose of practice.

Don’t you want your buyers to say the same about you after your big group pitches? Of course. Amongst other things, you want to hear, "…you were tight and professional."

You are the band leader for your accounts.

You are responsible for organizing and leading the others who will participate in your performance.

You are the one who needs to establish a smart rehearsal habit.

Set up an internal team meeting today to prepare for your next group pitch. Preview your agenda, and agree on who handles which part of The Show.

After you finish your first practice, schedule another. The second time around, go deeper with the walk-through by role-playing scenarios and responses that might come from your customers!

Your customers are rooting for you to succeed in big group meetings, but they mostly want the meeting to be efficient and valuable.

Practice and it’ll be tight.

The stakes are higher when three or four on your team pitch a big group of buyers.

These presentations scream for more preparation and attention to detail. Like a symphony orchestra can’t make good sounds without a competent conductor, your big group pitch meetings will fall flat unless you manage them tightly. (Your account, your job!)

Even though it’s a pitch meeting, it can’t feel like a pitch. Start by reviewing how your teammates will present their slides, collateral, data, etc. Don’t be afraid to challenge your peers…you all want the same thing! Next, develop specific questions each of you on the team will ask at various times in the meeting to get the buyers engaged.

Nuance and dexterity matter a lot in these meetings. You could have the best product in the world but mess up the meeting by being unprepared and unrehearsed.

How many of your group presos have felt like what you see in this "Bad Presentation?"

To be fair, the presenters are students, so grace must be offered. (Maybe this was their practice….hope so.)

The takeaway is clear: prep your team and practice with them.