4/18/2024-Steering your peers in group presos.

Even though your big group pitch meetings are, in fact, pitches…they can’t feel like they are. Help your teammates with how they will present when it’s their turn…approach is everything.

Did you recently go to a concert and walk away saying, "…wow…that band was tight?"

You were witnessing orchestration and professionalism. (And a healthy dose of practice.)

The same applies to you and your team for group pitches.

You’re the one who must develop and lead a rehearsal habit involving everyone in the meeting.

Full attendance is mandatory for your prep meetings…and because it’s your account, it’s on you to corral the troops.

Set up an internal team meeting today to plan for your next group pitch. Review your "show-n-tell" strategy and agree on who handles which part of the show.

Your customers are rooting for you to succeed in those group meetings, but they mostly want the meeting to be efficient and valuable. That means you need to prepare and orchestrate everything.

Mistakes get amplified in group meetings, so be proactive and disciplined in getting everyone on board to make sure you’re all tight.

The stakes are higher when three or four on your team pitch a big group of buyers.

These presentations scream for more preparation and attention to detail. Like a symphony orchestra can’t make good sounds without a competent conductor, your big group pitch meetings will fall flat unless you manage them tightly. (Your account, your job!)

Even though it’s a pitch meeting, it can’t feel like a pitch. Start by reviewing how your teammates will present their slides, collateral, data, etc. Don’t be afraid to challenge your peers…you all want the same thing! Next, develop specific questions each of you on the team will ask at various times in the meeting to get the buyers engaged.

Nuance and dexterity matter a lot in these meetings. You could have the best product in the world but mess up the meeting by being unprepared and unrehearsed.

You are dared to watch the entire 2-minutes of the worst presentation EVER.

How much of it can you get through?

Granted, the presenters are students, but this vignette may not be that far from some of what you see in your org.

(Egads!)