Wanna hear a good value prop?

What would your buyers rather hear you say:

"Want to hear a good story?"

Or…

"Want to hear a good value proposition?"

You need to get good at both because buyers need to engage and buy into your pitch.

Top sellers integrate value props into their stories; they embed VPs into stories the buyer wants to hear.

Before a buyer decides to buy from you, they decide whether to listen to you.

Stories earn attention. Value earns trust.

Today, reflect on your value prop and think about how you can bring it to life…how you can package it into a story. Build your story according to this traditional formula:

1. Intro/set-up

2. Challenge description.

3. Resolution.

4. Payoff: what’s in it for the buyer? Why should they care?

Finding a part of your VP that can work in a story probably means you’re borrowing a case study or experience from another client…and that’s completely fine.

You’re next ready to practice it. Stories need telling expertise!

Watch Adam Driver beat himself up while trying to tell a story in this Short. (Whoa, that’s a big swing and a miss, Adam. Were you really trying?)

Storytelling isn’t easy for anyone, so don’t freak out if you have trouble telling stories.

Start by owning a few Go To stories you can use on demand.