Simple listening hacks

Your customer meetings present the biggest listening challenge: your juices flow wildly, and you’re constantly calculating the best time to remind them of your value prop.

Unfortunately, the signals coming through those funky-looking bulbs on the sides of your head get stonewalled by those clogged five-lane highways in your brain.

One solution is antithetical to what you’ve been taught for years…stop pitching.

Asking good questions and engaging in strategic conversations will help your listening.

Because good listening is the gateway to good selling, you must keep working at it.

Using technology to record the conversation can be helpful, but it doesn’t help you listen better in the moment.

Try this fail-safe approach to grow your competency: use the 75%/25% framework and listen 75% of the time and talk 25% of the time.

Prepare your questions ahead of each meeting, and you’ll stay in the moment during your buyer interactions.

Nobody…nowhere…at any time said it was easy to improve listening skills. So go easy on yourself!

There’s nothing better than humor to help deal with the hard stuff. So let those zany kids from Big Bang Theory help you laugh a bit about yourself in this two-minute clip.