4/29/2024-Didya read ‘Never Split the Difference’?

Chris Voss has been negotiating for decades, so it makes sense to soak up all he has to say. Voss urges you and his other students to mute your ego and lead with empathy in your negotiations.

Never Split the Difference by Chris Voss is a must-read for sellers who want to improve their negotiation skills.

Chris is highly qualified to write this book, having served for decades in the FBI as the lead negotiator for sticky G-Men matters like hostage negotiations. (Gulp.)

If you’d rather watch Voss bring his book to life in his Master Class, go for it…but be warned that the book is much better because he explains techniques and approaches that you can use immediately.

Buy Never Split the Difference today and bolster your negotiating skills.

Admission into the TOP 10% club comes only through diligent study of your industry, your competitors, your peers, and subjects like negotiations.

After working on more than 150 international hostage cases for the FBI, Chris Voss retired as a Fed in 2007 and founded The Black Swan Group, a negotiations training org.

One of Chris’s main tenets is simple for every seller to appreciate: everything is negotiable.

While many nuances and corollaries must be mastered in negotiating, learning to control emotions and lead with empathy is a top priority.

You’ll win most of your negotiations when you don’t view them as "do or die"…keeping your ego at bay doesn’t hurt either. That’s easier said than done, given the immense pressure you face to hit your number, which is why it makes sense to collaborate with your manager before every transaction.

Chris knows how hard negotiating is in today’s world, where buyers wield power through their devious use of email.

In this YT Short, Chris says, "Where people run into trouble is they put too much in one communication."

He might not have all the answers on email negotiations (who does?), but Chris’s book will help you think about negotiating in new ways.