What ‘Closed-Lost’ can do for you
Published on
Skill
Losing deals is part of The Sales Life. It’s called rejection—and it’s the cornerstone of learning how to fight and win.
NEVER take rejection lightly.
If you don’t know why you lost, you weren’t that close to winning. And you certainly weren’t close to the buyers.
So when you tick the Closed-Lost box in your CRM, treat it like a trigger.
What did you learn? And what will you do differently next time?
Do
Today, strengthen your chances of winning by understanding these Closed-Lost reasons… it’ll help you fight and win.
1. Fit: Customer doesn’t need your offering. Why not?
2. Timing: You missed the cycle…or they’re not ready for you yet.
3. Competition: You got beat. (Ugh…but very common.)
4. Value: They don’t see it. Is that a selling issue? …or a communication issue? (Both are on you!)
5. Price?? NEVER lose on price. If you lost on price, it meant you didn’t effectively communicate value and/or differentiate your offering.
Oomph
Sellers who consistently rank in the TOP 10% are like the two beach volleyball players featured in this Short: they keep fighting.
The fight you’ll witness in this game point is epic. Both teams displayed epic effort.
May their refusal to quit inspire you.
Quote of the day
Winners are not afraid of losing. But losers are. Failure is part of the process of success. People who avoid failure also avoid success.