Freud would’ve been a great seller
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Skill
On this day in 1856, Sigmund Freud was born in what is now the Czech Republic. As the founder of psychoanalysis, this Austrian neurologist may justly be called the most influential intellectual of his time.
So why is Siggie important to you?
Though you may not have a psych degree, your daily work with all types of buyers qualifies you for a doctorate, which is good because you need the equivalent to succeed.
Channel your inner Siggie and strive to uncover what each buyer wants and needs from the deal.
Do
Who are those clients you don’t click with? (Oh…"everyone loves you?" …uh-huh.)
List those buyers with whom you need to get over the trust hump: what’s the blockage?
What must you do in each situation to set aside the ego and connect more strongly?
Today, chart a path to connect with that person, even if you have zero in common and are on different spectrums of the Enneagram. You don’t have to be best friends, but you must try to relate to them.
Leave no buyer behind!
Oomph
Raise your hand if this has happened to you:
You perfectly create demand, work the account, handle objections, etc. – and then find out you don’t get the business. (Your hand better be up high!)
It happens. Sometimes you think you understand the buyer…but often you don’t.
BE fascinated by the psychology of how buyers buy and watch this TED Talk with Terry Wu, a neuroscientist who discusses how customers make decisions.
Quote of the day
Just as no one can be forced into belief, so no one can be forced into unbelief.