6/10/2025-Email BPs, take #65

Email hit rates will always be minuscule, but it’s a good practice to step back a second before hitting "send" because there’s always the chance you’ll get a response!

Consider these two essential facts about email communication:

1. Quality and accuracy are much more important than reply speed. You get no brownie points for replying to every client email in 3.4 seconds. Take your time to make your notes clear and brief.

2. Email is a lousy conversation tool. (Eeesh…the back-n-forth-n-forth-n-back.) Email convos get soooooo tedious and always create confusion. (Don’t assume you can’t get your prospect/client on the phone.)

For every email today, practice this protocol: create, pause, edit, read aloud, pause, edit, send. If you like acronyms: "CPERPES." (It’ll grow on ya.)

And…or…

…stuff your essential emails in your drafts folder for a few minutes before you send ’em. (The time away is guaranteed to help you spot improvement areas.)

Just because you’re constantly traveling in the fast lane doesn’t mean you can’t slow down and apply thought to your emailing.

No matter who you’re emailing – prospects, clients, or internal teammates – here are some basic email best practices (BPs) that should drive your approach.

1. Shorter is better. And even then, more shorter is best. (Yes… "more shorter.")

2. Re-read ’em THREE TIMES before sending. You’ll catch errors, for sure.

3. Have you made your intent and action request clear? Make it easy for the recipient to respond.

4. After a few back-and-forths, grow some you-know-whats and recommend that everyone jump on the phone. It may not always work, but ya gotta try. If you’re not writing, "Let’s get on a call to chat this out," at least ten times a day, you’re falling back into default email reaction mode and probably getting what you deserve. (Sure, you may only net 2 out of 10 phone calls, but that’s 100% more calls than if you don’t ask for a call.)

There are other important BPs, but focus only on the above, and you’ll see a change in how your prospects, clients, and teammates respond to you.

Mostly, stop writing long emails…you’re not only boring the recipient, you’re probably boring yourself. (Sorry, but true…no?)

Forget how you might feel about Louis C.K. (polarizing dude, eh?)…nobody has nailed the absurdity of email like he does in this R-rated Short.

Enjoy!