Tuesday, 11 June
Today's Topic
Sign 'em up again...renew EVERY account.

Skill + Do

According to the book Marketing Metrics, you have a 60 to 70% chance of selling to an existing customer and a 5% to 20% probability of selling to a new prospect.

Makes sense.

But just because your client bought once doesn’t mean you’ll skate through the renewal process.

In many instances, you’ll need to prove yourself all over again. And you’ll need to be even more strategic and smart about how you prove your value.

When your customer is ready to make another decision, they’ll know much more about how your company services them and how your performance meets their objectives.

This means your questions and probing must go deeper to learn more about what they think about your value. Don’t forget, the competition is now banging down their door harder than before too.

Tomorrow - June 25

Did your competitor have a good Q2?

Today - June 24

"I thought that buyer LOVED me."

Read More

June 22 - 23


Read More

June 21

On this day, Jaws appeared in theaters

Read More

“You can focus on adoption, retention, expansion, or advocacy; or you can focus on the customer’s desired outcome and get all of those things.” Lincoln Murphy

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