Buyer, I object to your stupid objection!

Can you turn a "no" into a "yes"?

Can you dig through a brick wall with a plastic spoon and find an order?

Can you move a buyer’s mind just enough to get them collaborating on a workaround?

No seller on the planet has mastered objection handling (OH), but the good news is you don’t have to. You merely have to understand and use a few basic techniques that shrink the buyer’s objection.

They’ll still buy even though your offering is imperfect.

Today, write down the top three objections you hear about your offering.

Next, create your script that presents your solution.

Memorize the script.

Here’s the next, most vital step: get a friend and role-play the objection.

DO NOT PRESENT YOUR SOLUTION.

Huh?

While you need to understand your solutions to common objections, you first need to be skillful at getting the buyer to open up and share their views. You will not win if you simply "press play" and shove your solution down their throats.

Pounding never works.

Most sellers walk around with a hammer, trying to pound every problem they see, as if it were a nail. That doesn’t work when trying to overcome objections.

Handling objections requires a dexterous touch.

In this amusing two-minute video showcasing a challenging obstacle course, copy the cat – not the dog.

Go slowly. Don’t rush to solve your buyer’s objection.