It is natural to feel a bit lazy this time of the year…summer has that effect on most people.

But success in sales requires mental stamina as much as physical energy. Don’t worry, you’re gonna get your break…your summer vacay is coming soon.

But as you find yourself locked in on the important Q4 selling season, don’t waste an opportunity to use Q2 as a lever to learn how your running customers are buying from others.

Buyers will tell you lots of stuff…but only if you ask! One of the priveledges of working hard to break business is that you get the chance to learn more insights and scoop once you’ve converted your prospects to clients.

Learn as much as you can about the weak links that are getting revenue from your customers – and then carefully use the insights to bolster your strategic position.

If you’re bold enough, you might even get to the point where you come out and say, "So why don’t you just move that money over to me?"