Email BPs, take #65

Can’t live with it, can’t live without it…! Damn email…

Alright, well, you have to live with it, so…ponder these essential facts about email communication:

1. Quality and accuracy are much more important than reply speed. You get no brownie points for replying to every buyer’s email in 3.4 seconds. (They slipped out to walk their dog after hitting "send.") Slow down, make them good emails.

2. Email is a lousy conversation tool. (Eeesh…the back-n-forth-n-forth-n-back.) Email convos are soooooo tedious and can complicate communication fast.

For every email today, practice this protocol: create, pause, edit, read aloud, pause, edit, send. If you like acronyms: "CPERPES." (It’ll grow on ya.)

And…or…

…stuff your essential emails in your drafts folder for a few minutes before you send ’em. (The time away is guaranteed to help you spot improvement areas.)

Just because you’re constantly traveling in the fast lane doesn’t mean you can’t slow down and apply thought to your emailing.

Take a break from the sobering convo you’re having with yourself about doing email better, and laugh with Nate Bargatze in this Short.