7/25/2025-Good luck eliminating objections

Given #1: Every prospect and client who meets with you has a laundry list of obstacles and objections about your offering.

Given #2: Buyers spend zero time thinking about how to articulate those objections.

No worries…the good news is you can easily learn to address objections, and minimize them proactively. Your job is not to eliminate buyer objections, it’s merely to shrink them.

No offering is perfect; no product is without flaws. Your buyers will still buy from you even if your product is not perfect!

Today, in your pitch meetings, proactively address objections and obstacles.

If you’re in a 1:1 meeting, try the surfacing approach: "What part of our offering presents a problem that we have to work through?"

If you’re in a group meeting, try the seeding method and suggest the objection you know they’re thinking about: "Often, buyers like you have challenges around the blah blah part of our offering…what are your thoughts on that?"

Whatever you do, don’t let a meeting go by without proactively addressing objections and problems. The longer the buyer sits with their negative perceptions, the lower your chances are of scoring.

Solving – or handling – objections takes patience, dexterity, and time.

None of those skills and traits are displayed in this silly, but classic 2-minute clip from the movie Tommy Boy.