
Pipeline mgmt, or burnt toast?
Published on
Skill
Whadya mean you’d rather visit your dentist than spend time inside your CRM??
Admit it, slinking around inside the guts of your database makes you feel like a plumber (with all due respect).
But if you pivot your approach a bit and view your CRM through the eyes of a detective, your work will be more interesting and beneficial.
There’s lots of money in your pipeline. Be like Sherlock Holmes and find it!
Do
Think of your CRM as an alarm clock set to 90 days at the start of each quarter. Your CRM is all about the WHEN.
WHEN are your opportunities in the pipeline going to close? …or die?
Today, craft questions you will ask your customers that qualify the when.
Try this… "Hey Joe, we’ve been working toward a deal for a few <weeks/months>…by your estimation, when will this deal happen?"
Follow it up with, "What do I have to do to be on the right side of the decision?"
Oomph
If you could only have Sherlock Holmes sit beside you on each pitch, your pipeline would be clean and accurate!
Who’s your favorite Sherlock? …Robert Downey Jr. …Benedict Cumberbatch?
It’s Benedict’s turn today to impress you with his deductive reasoning powers in this hilarious Short.
