Nothing against your marketing or enablement teams, but if you recite the VP they created in a pitch meeting, your customer will look at you as if you have two heads. Mostly, VPs are written as sales collateral, not talking tracks.

To get to a place where your VP sounds great to your customers, you may want to try these two ideas:

1. Edit the VP so it’s street-ready. You will not anger your internal teams or even your sales manager for doing so. Speaking up about needed edits will unleash other feedback and suggestions that will help strengthen this dynamic tool for everyone.

2. Once you have developed a talk track that sounds right, practice saying the words aloud to hear how they sound. Take it a step further and speak the VP into your phone’s voice recorder app; it’s guaranteed you’ll hear things you can improve upon when listening to the recording. That move will help you apply easy fixes that make the VP sound more human and customer-focused.

The most important step in practicing your VP is what happens when you grab a friend inside the org and role-play different scenarios.

VPs are dynamic tools that should be framed individually for every customer and different situations. Practicing them with a peer will sharpen your skills and turbo-charge this skill for you.