8/14/2025-Writing is the new presenting

"Take a look in the prposal get back with ?s – I’m hapy to hellp."

WHAT? …you would never write that.

You don’t need AI or Grammarly to tell you what you already know about writing emails and proposals. Besides, buyers don’t read the former, and they only skim the latter.

So why pay attention to your writing skills?

Well, you’re a professional…so there’s that.

Next, you operate in a world of incrementality. If one person reads your email and responds, it’s a win. And if one person spends five minutes with your proposal, that could mean making your number this year.

Today, assume your 9th-grade high school English teacher is hanging over your shoulder when you’re writing an email.

Seriously, you know the rules to writing: write, edit, write, edit, write, edit …rinse, repeat! It’s no different when it comes to emails and proposals.

Emails and proposals don’t close business, but they can create conversations. And conversations lead to more conversations, etc.

Today, slow down and re-read your notes, proposals, and any sales collateral going out the door. Does your English teacher approve?

Watch Adam Benn present a strong case for slowing down and putting extra effort into your writing in his TED Talk.

Adam states, "We’re writing more than ever…which means you’re going to be read before you’re heard and seen."

Maximizing your professional goals means spending time on all facets of your game.

Take your writing seriously.