Tuesday, 15 August
Today's Topic
Writing Skills

Skill + Do

Buyers may not notice good writing, but they’ll notice if you’re sloppy and lazy. You’ll land in the middle if you focus your business writing like you’re creating a thesis for an advanced degree.

The difference between average and good writing is time.

If you put in the time to create drafts, edit your work, and then re-write, you’ll typically create something cogent, smart, and comprehensible.

Email writing requires a blend of casual tone with brevity and a touch of cleverness (if you carry a license for such a thing):
Tone: Don’t write as if you’re their best friend, yet don’t write like an attorney, either. And, pick your spots to go for humor…what can you lose? They’re probably not reading it anyway. (Ahhh, but they are, and will read if you connect on the humor thing.)
Brevity: Headline news only. You’re not paid by the word.
Cleverness: In limited doses, it goes a long way. The key is to figure out how much and when. This is when a friend’s eye helps you decide.

Proposal writing borrows some of the same themes as what’s needed for effective email writing, mostly the brevity angle.

Tomorrow - February 7

"Umm, could you repeat that?"

Today - February 6

Pitch meeting management musts

Selling is a series of "one shot to make a good impression," so you must make the most out of your customer meetings. Even if you’ve seen this client a million times, create a meeting agenda!

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February 5

No, no, no...you LOVE prospecting

Prospecting is about energy. Immense energy is needed to get started, but the energy produced by prospecting is limitless. Harnessing the energy needed to get started is easier than you think.

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February 4

Buyers hold your pipeline truth

You look at some of your opps and know inherently they’re dead. So….cut bait. It’ll clear your head and allow you to focus on closing the opportunities in your pipeline that have a real chance.

Read More

“You do an awful lot of bad writing in order to do any good writing." – William S. Burroughs

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