Tuesday, 15 August
Today's Topic
Writing Skills

Skill + Do

Buyers may not notice good writing, but they’ll notice if you’re sloppy and lazy. You’ll land in the middle if you focus your business writing like you’re creating a thesis for an advanced degree.

The difference between average and good writing is time.

If you put in the time to create drafts, edit your work, and then re-write, you’ll typically create something cogent, smart, and comprehensible.

Email writing requires a blend of casual tone with brevity and a touch of cleverness (if you carry a license for such a thing):
Tone: Don’t write as if you’re their best friend, yet don’t write like an attorney, either. And, pick your spots to go for humor…what can you lose? They’re probably not reading it anyway. (Ahhh, but they are, and will read if you connect on the humor thing.)
Brevity: Headline news only. You’re not paid by the word.
Cleverness: In limited doses, it goes a long way. The key is to figure out how much and when. This is when a friend’s eye helps you decide.

Proposal writing borrows some of the same themes as what’s needed for effective email writing, mostly the brevity angle.

Tomorrow - June 20

"Buyer, I object to your stupid objection."

Today - June 19

Didn't we JUST have a weekly sales meeting last week???

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June 18

Q2 account reviews that make your mgr smile.

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June 17

Whadya mean, you're not killing it right now?

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“You do an awful lot of bad writing in order to do any good writing." – William S. Burroughs

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