Skill + Do
Buyers may not notice good writing, but they’ll notice if you’re sloppy and lazy. You’ll land in the middle if you focus your business writing like you’re creating a thesis for an advanced degree.
The difference between average and good writing is time.
If you put in the time to create drafts, edit your work, and then re-write, you’ll typically create something cogent, smart, and comprehensible.
Email writing requires a blend of casual tone with brevity and a touch of cleverness (if you carry a license for such a thing):
Tone: Don’t write as if you’re their best friend, yet don’t write like an attorney, either. And, pick your spots to go for humor…what can you lose? They’re probably not reading it anyway. (Ahhh, but they are, and will read if you connect on the humor thing.)
Brevity: Headline news only. You’re not paid by the word.
Cleverness: In limited doses, it goes a long way. The key is to figure out how much and when. This is when a friend’s eye helps you decide.
Proposal writing borrows some of the same themes as what’s needed for effective email writing, mostly the brevity angle.
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Tomorrow - May 20
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On this day, jeans were born
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Today - May 19
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"Remind me how I WEED an objection?"
Read MoreObjection handling requires a measured approach to get the buyer to trust you. Not rushing to solve the objection means you’ll get more insights and truths that you’ll need to solve problems.
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May 17 - 18
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Read More
Play with mercury, like Frank Zappa
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May 16
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On this day, the first woman on Everest
Read MoreYou don’t have to climb Everest to validate yourself. But you know how good you feel when you push yourself…so plan something extraordinary that will make you proud.
“You do an awful lot of bad writing in order to do any good writing." – William S. Burroughs
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