Ambition + how badly do you want it + fearlessness = getting what you want.

Or not.

It’s not a bad thing if you don’t want to be the CRO of your org. Heck, it’s not bad if you don’t know what you want after this role you’re in. And it’s quite normal when you’re ambition wavers and twists in the wind more frequently than you’re comfortable with. (Sales is freakin’ hard.)

This is the point when every ambition expert will urge you to get back to the basics: determine what you want. It’s okay if it changes from time to time…it should. It will.

Do not beat yourself up if you can’t figure out what you want; perhaps striking things from the list of what you don’t want might help. Put everything up for grabs, including material possessions, career tracks and income aspirations, and job functions.

What do you want?

You’ll get your ambition in full gear when you answer that question.