8/25/2025-Prospecting for a new BFF Buyer

Most sellers admit that one of the greatest pleasures of their job is working with exceptionally intelligent and well-rounded buyers and developing strong, enduring relationships with them.

But first, ya gotta make their acquaintance!!

That’s why you actually love prospecting…right?

How can a part of your job that is so mundane offer such rich rewards? To help swallow the pill, tell yourself you’re going "BFF-Buyer hunting" rather than soliciting pitch meetings.

At one time, all of your BFFBs were strangers to you…you didn’t know them.

Today, target your prospecting attention against these two groups:
1. Prospects whom you need to meet for the first time.

2. Customers or clients you last spoke to a long while ago.

In other words, resist the temptation to prospect the buyer friends you already have.

Be motivated by that feeling of satisfaction you get when you fight hard to score the meeting…you may meet a new BFFB.

"What could you achieve if you were ten times more confident?" asks Emily Jaenson in this engaging TED Talk titled "Six Behaviors to Increase Confidence."

Adjusting your attitude can help you increase the amount of time you prospect. And, of course, that’s all prospecting is: brute force, consistently applied.

Let Emily help you get the confidence you need today to power through your prospecting duties.