8/26/2025-Negotiable assets with price tags

"See that penny on the ground," says Yoda.

"Yes, I do," you answer.

"It has value," Yoda offers.

"Great, then you pick it up. …it’s yours."

The universe’s senior magistrate doesn’t need your snark…just like you don’t need him (her?) to remind you that everything has value.

A penny may not be worth anything to you, but it has value to Yoda.

TOP 10% sellers always appraise and price their tradable assets before their negotiations begin.

Prepare for an upcoming negotiation by listing your negotiable assets…that is, everything you find in the basement that you can throw into the deal. (What’s that line about "…one man’s garbage is another’s treasure?")

After creating your list, price your tradable assets: determine the worth of each asset.

Be sure to jot down a few notes about how you arrived at your prices, as you’ll surely need to justify them in the negotiation. Similarly, you’ll want to know how your opponent arrived at the price for what they’re trying to shove down your throat from their basement.

Watch Erin Brockovich go red ass on her negotiating opponents as she demonstrates a unique evaluation approach in this 3-minute clip. (Erin asks them how much they value their "spine" and "uterus." Whoa.)

Obviously, it’s difficult for anyone to price those assets, but it’s a clever and sharp negotiation tactic!

Go, Erin.