8/5/2025-Pitching BFFBs (BFF Buyers)

Of course, "Sean" granted you a meeting…he’s one of your BFFBs (BFF Buyer).

BUT, you remember how Sean hijacked your last meeting when he droned on for 24 minutes about his kid’s soccer camp. Sean Jr. stole your meeting, and you were left with SIX MINUTES before Sean had to run. Ouch.

Selling to BFFBs can be tricky, but only if you allow it to be.

Delete any stigma you have about selling to friends…you have a quota to hit.

The reward for developing solid relationships is getting to leverage them. You merely have to master the art of controlling your BFFB meetings.

After securing your next meeting with a BFFB, construct a tight written agenda and put "Social catch-up: 5 minutes" atop the agenda. Then, write the one or two business items you must discuss, and include time allocations for each.

By scripting your agenda and sending it to your BFFB before the meeting, you’ll get—and deliver—what you need with your bestie.

Don’t back up when selling to friends…keep selling customer benefits and value. You’ll make time to cover the social stuff when the time is right.

The guy featured in this clip is one slick car salesman.

But he’s here in OOMPH because he’s RIGHT with his perspective on how to sell to friends.

Spend a paltry 3 minutes listening to David Lowe urge you to change nothing about your approach when selling to friends.

BFFB or not…stick to the selling process that has worked for you.