Rule #1 regarding selling to friends: don’t relax.

Selling to friends affords a level of transparency and honesty that doesn’t exist in your other relationships—that’s gold. Because of your relationship, you can get more done faster.

When it comes to meetings, don’t change a thing with your prep: create an agenda for the meeting and send it over ahead of time. Have some fun with it…acknowledge your friendship by inserting an agenda item that refers to their kids’ weekend soccer game.

For all the other stuff, don’t be shy.

Ya got problems on the account? Get your friend involved.

Need the truth about obstacles? Get your friend working as your agent.

You’ll certainly adjust your tone and approach in the meeting, but you’ve been tap dancing since you started in sales…you got this.

Keep your friends close. Full stop.