Turn service into revenue

Even if others in your company are charged with servicing your customers, stay involved with your clients as much as you can. Who cares if it takes an extra 20 minutes a week?

Every conversation with a customer is a selling opportunity—not because you’re trying to pitch them, but because you’re strengthening trust.

Buyers don’t want to feel pressure, especially after they’ve bought. They do appreciate someone who checks in, solves problems, shares ideas, and helps them succeed.

Today, insert value and benefits nuggets into your conversation when speaking with your customers on service calls.

Try this line: "This issue we’re working on is because of how our company does X…and the reason that matters to you is blah blah."

Here’s another line that may help: "This happened because of this and that…and we do it that way because we’re trying to deliver ABC to you."

Today’s Oomph is in the Hall of Fame for reasons you’ll note immediately: it’s so bad, it’s good.

The "Service is Selling, Selling is Service" homemade jingle will definitely be your next earworm. (How about the young woman reading her lyrics?? Priceless.)