9/10/2025-Upgrade your referrals strategy

Here are the probabilities of you booking a pitch meeting through these actions…

1. Email: .00002% (yes, that high).

2. Commenting on a buyer’s LI post: .00001% (…but your optimism is cute).

3. Buyer suggests having another meeting: somewhat possible, but only if you’ve been immersed in the account for many months.

4. Buyer emails you with their Calendly link: nil (…again, great optimism by you).

5. Referral: no hard data on it…but chances skyrocket if you ask. Frequently.

Today, ask your BFFBs (BFF Buyers) to introduce you to their buyer friends outside of their org you’re pitching.

1. Before the Zoom meeting breaks up, ask your BFFB if to stick around for a minute.

2. Proclaim you need "prospecting help" and need an intro. (Humans love honesty.)

3. Explain the profile of who you’re looking to meet.

4. Tell them you’ll send a profile summary and a script because you “don’t expect any names to come up” immediately.

Note: none of this will work through email; you have to corner them F2F.

It’s easier to succeed in asking for referrals than to ask for directions as this Dumb and Dumber Short proves.

(…that Jim Carey dude….!)