9/15/2025-A+ mid-funnel selling moves

Your prospect knows what you do, and has a decent understanding of your value proposition…congrats, you got them into the mid-funnel.

Now what?

Moving the prospect to the finish line requires focus on two things:

1. Ensuring your customer knows how they can maximize value with your offering.

2. Uncovering obstacles and objections that must be addressed.

The mid-funnel is when you’re most vulnerable to losing momentum, so now is the time to focus your energies and their attention through specific selling moves.

Use this appeal to get 15 minutes on the calendar with your mid-funnel prospects:

“We’ve made progress to date, but now I want to show you how our SuperDuperProduct v12 can change your life and solve all your XYZ problem. I will share two use cases with you and focus on how you can use SDP v12 for maximum results.”

Be sure to practice your 15-minute meeting with a peer beforehand, and write down your objection surfacing questions.

Try this one: “From what you saw today, what challenges still exist in your mind that could prevent us from moving forward?”

The mid-funnel is where it’s determined who is wasting whose time.

Unfortunately, mid-funnel selling is not as fun as making funnel cakes.

After you watch this Short about how to make funnel cakes, be thankful you have clean veins and get back to setting up more meetings with your mid-funnel prospects.