Sharpen your referrals technique

Here are the probabilities of you booking a pitch meeting through these approaches…

1. Email: .00002% (…yes, that high).

2. Commenting on a buyer’s LI post: play Lotto instead.

3. Buyer suggests having another meeting: possible, but only if you’ve been immersed in the account for many months.

4. Buyer emails you with their Calendly link: nil (…buyers don’t use Calendly).

5. Referral: no hard data exists…but the odds are better than everything above.

Today, ask your BFFBs (BFF Buyers) to introduce you to their buyer friends outside of their org.

1. Before the Zoom meeting breaks up, ask your BFFB if to stick around for a minute.

2. Proclaim you need "prospecting help" and need an intro. (They’ll love and respect your honesty.)

3. Explain the profile of who you’re looking to meet.

4. Tell them you’ll send a script because you “don’t expect any names to come up” immediately. Then do it…make it frictionless for them.

You’re bound to have more success asking for help than Jim Carey does in this Dumb and Dumber Short.