Skill + Do
You know when you sound like a semi-human sales bot, so be aware of how your voice sounds and practice. Get your seller voice to where you know your customers will find genuine and credible.
It’s not just the sound of your voice but how you use it that matters. If someone were to ask you, "Where’s the drama in your voice?" would you know what that meant?
Your interpretation is correct: How you make your voice perform is as much a part of selling as is owning your value proposition.
Here are some speaking elements that you should think about when pitching, er, conversing with your customers:
+ inflection
+ energy
+ pauses
+ modulation
+ tone
+ strength
+ enunciation
Finding your voice includes reaching the natural state where everything sounds natural…and authentic. (You could even throw the word "human onto the heap.)
Ya see, buyers pick up on the "selling" in voices, and they don’t much care for it. Yes, you gotta pitch, but you shouldn’t sound preachy and formulaic in the process.
Finding your voice also includes getting the tone right…especially when using marketing department-created talk tracks with customers. You’ll need to translate what was created for you into jargon that sounds human to your customers.
You can hear yourself when you sound like a semi-human sales-bot*, just be aware and practice so you get to the place you know your customers will find genuine and credible.
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Tomorrow - May 24 - 25
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Make a new friend and get inspired
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Today - May 23
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Friday is PRACTICE day!
Read MoreStick a fork in the old way of practicing skills: sitting on a chair on a stage role-playing in front of your peers. There’s a better way that involves you and your BFF at work.
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May 22
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What "Closed-Lost" can do for you
Read MoreA healthy balance of fear of failure and desire to succeed are important for all who strive to be in the TOP 10%. Don’t be afraid to lose; just fight harder next time.
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May 21
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99 SELLING days 'til Q4
Read MoreYou can not be too prepared for Q4 selling…closing business always takes longer than you think it should. For revenue to land during the last quarter, start plotting your strategy and steps now.
"Listen with the intent to understand, not with the intent to reply." – Stephen Covey
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