Make buyers FEEL something…anything!
Published on
Skill
How do your buyers feel when they engage with you?
Certainly, you aim to make the buying process as frictionless as possible. And no doubt you know the difference between advising and educating, versus banging and pushing.
Always try to make buyers feel good about every interaction they have with you. Make them look forward to your calls. Make them feel understood, respected, and a little smarter after spending time with you.
How you make each and every buyer feel will also help you be more fulfilled about your daily grind.
Do
Today, observe how you make your buyers feel when interacting with you.
Do you need to smile more? Laugh more? Tell better stories?
On Zoom, are you acknowledging everyone in the meeting – or focusing on a select few?
Look for small ways to be more supportive without sounding disingenuous.
Ask yourself: "Did I make that buyer feel good about our time together?" And of course, "What do I need to change the next time?"
Oomph
“It’s not called the wheel, it’s called a carousel.”
You probably know who said those words: Don Draper in Mad Men.
While you’ve seen this three-minute clip before, study it again to witness sales emotion at work.
And make sure you get to the line at the very end…Don’s account man nails it.