9/22/2025-Make buyers FEEL something…anything!

How do your buyers feel when they engage with you?

Once you master the tactical and strategic aspects of managing a pitch meeting, and how to move your customers through the sales funnel, you can focus on making your buyers feel glad you are their assigned seller.

Certainly, you aim to make the buying process as frictionless as possible. And no doubt you know the difference between advising and educating, versus banging and pushing.

How you make each and every buyer feel will also help you be more fulfilled about your 8a to 8p job!

Today, think about how you engage with your buyers and how you can create a more enjoyable and memorable experience for them.

Do you need to smile more? What about laughing…do you need to laugh more? What about the stories you tell?

How can you be more supportive of your buyers…without sounding disingenuous?

What can you do to make everyone on the Zoom feel acknowledged and important?

Begin this awareness journey by watching yourself on every interaction: how can you make your buyers feel happy that they are working with you?

“It’s not called the wheel, it’s called a carousel.”

You probably know who those words belong to…yes, Don Draper in Mad Men.

While you’ve seen this three-minute clip before, study it again now to witness true sales art when it comes to making the buyer feel.

(The line at the end by Don’s account man is brilliant!)