Daily Quote |
Skill
Tell your stories proudly and frequently
On the heels of yesterday's post about making buyers feel good about working with you, today's focus is on one of your most powerful tools to do that: storytelling.
Do you toss your enablement team's talk tracks into the cloud…never to be seen again?
Don't. There's good stuff in there. Those scripts, examples, proof points, and value props can mix with your experiences to make great stories only you can tell.
Buyers won't remember your talk track. They'll remember a good story—and the seller who told it.
Do
Hey, did ya hear the one about…
Today, select one piece of sales collateral you feel is relevant and powerful for your buyers…story-fy it.
Maybe it's a white paper on your shelf collecting dust. Story-fy it.
What about a product feature that works for the majority of your prospects? Story-fy it.
Imagine you're sitting across from a buyer at a game or over coffee. Handing them a piece of paper isn't an option…how would you tell your story?
Oomph
…his story helped create a $1b sale
Turning data, facts, case studies, and value props into stories is not easy.
Ya know what else isn't easy?
Creating an online razor blade business.
Watch “Founder Mike” weave his awesome yarn for DollarShaveClub.com in this 1.5-minute clip. (Brilliant!)
If Mike can build a great story around blades….just sayin'.
Turning data, facts, case studies, and value props into stories is not easy.
Ya know what else isn't easy?
Creating an online razor blade business.
Watch “Founder Mike” weave his awesome yarn for DollarShaveClub.com in this 1.5-minute clip. (Brilliant!)
If Mike can build a great story around blades….just sayin'.
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