9/24/2025-YOUR stories, not AI‘s stories

Do you toss your enablement team’s talk tracks into the cloud… never to be seen again?

Or do you translate them into your words and strategically use them in meetings?

Those scripts you get are the raw material for the stories buyers need to hear. Your selling voice comes from those scripts and stories. (Your edge over AI is your selling voice.)

Learn to frame your value proposition in words that fit you. Buyers are more prone to fall in trust with YOU, not scripts.

Examine your sales collateral today and story-fy them: package a business case into something interesting and relevant to the customer.

Is there a relevant white paper on your shelf collecting dust? Story-fy it.

What about a case study that proves your company’s value? Story-fy it.

As for your general value prop, objection handling lines, and specific feature descriptions…yup, the same. STORY-FY!

Turning data, facts, case studies, and value props into stories is not easy.

Ya know what else isn’t easy?

Creating an online razor blade business.

Watch “Founder Mike” weave his awesome yarn for DollarShaveClub.com in this 1.5-minute clip. (Brilliant!)

If Mike can build a great story around blades….just sayin’.