9/25/2024-What? …AI got your tongue?

When those scripts and talk tracks arrive from your enablement and marketing teams, do you trash them or stuff ’em deep in the cloud? Or, do you translate them into your words and use ’em in meetings?

Your chances of out-running AI and creating long-term personal value are based on your ability to create your selling voice."

That includes framing your VP in words that work for you, and mastering selling stories.

Building your voice (and stories) will yield the buyer trust you seek.

Examine your sales collateral today and "story-fy" them. ("Story-fy": package a business case into something interesting and relevant to the customer.)

Is there a relevant white paper on your shelf collecting dust? Pull it down and story-fy it.

What about a case study that proves your company’s value? Story-fy it.

What about your general value prop, objection handling lines, and specific feature descriptions…?

…you guessed it.

Craft brief and tight stories… thirty to sixty seconds is plenty.

Turning data, facts, case studies, and value props into stories is not easy.

Ya know what else isn’t easy?

Engaging your customers, keeping their attention, and setting an emotional hook.

Creating an online razor blade business is pretty hard too. But if you create a good story, the sky is the limit.

Watch this DollarShaveClub.com story and get motivated!