9/26/2025-Serena Williams had a Plan D

Serena Williams was born on this day in 1981 in Saginaw, MI. With her powerful style of play, she revolutionized women’s tennis and won 23 Grand Slam singles titles, more than any other woman OR man.

So why should you celebrate Serena’s birthday today?

‘Cuz she’s an all-out WINNER.

If you were fortunate to watch Serena annihilate her opponents year after year, you appreciated her greatness, but you still weren’t privy to the blood, sweat, and tears that went into her preparation.

She was a practicing maniac!

Today, practice your next big pitch.

How are you going to reply when the client says,
1. “How are you differentiated versus the others we’re talking to?”

2. “We’re not convinced we need to change vendors at this time.”

3. “Budgets are tight and we’re not adding partners.”

4. “Thanks…”

Thanks? What is the buyer thanking you for? What’s your follow-up question to that?

Practice all of your qualifying questions to the vague and generic statements your buyers say.

Watch this Short to get a peek into Serena’s work life: tennis practice! She’s 10 years old in this clip!!!

Now imagine how those workouts got harder and harder through the days, weeks, months, and years of her approach to being the best.

Go hit some serves…!