9/30/2024-How’s your ’25 plan looking?

Dopamine connects feelings of pleasure to behaviors that motivate action. For example, when you achieve, or do something fun, your brain releases dopamine, which signals you to feel happy. And, of course, you’re motivated to do it again.

The problem with strategic account planning is that it doesn’t release much dopamine… it’s just not that fun, eh?

Bummer.

To reside regularly in the TOP 10%, you’ll need to learn how to fall in love with process.

Breaking down the facts, understanding the variables, and then charting a course may not trigger dopamine…but making sales will.

Your Q4 is pretty much on auto-pilot, so now’s the time to establish your plan for next year.

First, how did your ’24 plan turn out?

Collecting the facts about how your sales were allocated against the projections you made for your accounts last year will help you plan for ’25.

Which accounts aren’t coming back in ’25?

Which ones have the potential to grow? …by what percentage?

The fun part is how you substantiate your answers. (Facts – not conjecture – fuel quality account planning.)

According to this internet bloke featured in this short, dopamine can support your strategic account planning.

Even though everyone has a pool of Big D in their bodies, it can run dry. But if you fixate on process instead of rewards and results, you can keep your D levels high!

He does a better job explaining it…watch…it’s short.