9/4/2025-HBD to Google…27 yrs young

On this day in 1998, Sergey Brin and Larry Page filed incorporation papers for that little search engine company named Google.

So what? you ask.

Over the years, Google has single-handedly advanced the concept of prepping for a sales meeting to a new dimension. (…a dimension now being broadened by Chat.)

Success in sales has always depended on strategic research and prepping, and today’s Google birthday is a nudge to push you deeper than you’ve ever gone prepping for pitch meetings.

Because the burden of performance grows exponentially, separation from your sales competitors means you need to constantly up your game. While seemingly mundane and rote, pitch meeting prep is a fundamental skill that requires constant appraisal and evolution.

A cursory glance at a LinkedIn profile here and a few seconds skimming a corporate website aren’t going to cut it anymore.

Today, ask yourself:

How can I upgrade my prep game? And…

How can I maximize tools like Google and Chat to position me as a trusted advisor to my prospects?

Mom always told you, "Be nice…be polite." It’s good advice, even if it doesn’t pay off in this Short on what it means to be polite to Chat.

There is no manual on how to use your tech tools for meeting prep, so stick with Rule #1: what questions can I get answered by researching my company that I don’t have to waste in the meeting with my prospects?